Rise
As One
Women · Music · Sport · Unity
ICC Women's T20 World Cup 2026 · England · June 12 – July 5
1.6B+
Cumulative cricket
audience reach across 12 nations
185M viewers watched the
2025 Women's World Cup Final
— equal to the 2024 Men's final
"This is not niche.
It is a global cultural wave."
How this becomes a global movement
Song. Activation. Legacy.
Stadium play across the ICC Women's T20 World Cup. Target: 100M+ views.
Delivered through Power of Girls Clubs, YUVA Unstoppable (6,000 schools; 6M+ reach), and regional partner organizations.
Rise As One is a lived experience.
Projected partner ROI: 7–8× through sustained visibility and platform growth.
Runway into the Los Angeles 2028 Olympic cycle.
Multi-sport expansion: Cricket → Flag Football → Soccer → Basketball
Proven Hitmakers & Cultural Leaders
The Talent Behind the Anthem
Tri-Country Activation
India · Sri Lanka · United Kingdom
Three flagship hubs demonstrating scale, depth, and cultural relevance — galvanizing 500K+ people in-person.
The cornerstone market, powered by three pillars honored by Prime Minister Modi: YUVA Unstoppable, Jaipur Foot, and Annapoorna.
A high-visibility coastal hub centered on Hambantota's international cricket infrastructure. The narrative bridge between the subcontinent and the wider world.
The global broadcast and prestige anchor. Where the world first hears and sees the anthem on the biggest stage — ICC Women's T20 World Cup 2026.
Partnership Opportunities
Your Brand Inside the Movement
Built into the culture, not placed beside it. Category exclusivity available for early sponsors.
- Official Partner designation & brand association
- Logo on digital platforms and event materials
- Social media recognition across campaign channels
- Product sampling at youth camps (1,000+ participants)
- VIP tickets – 4 per World Cup match day
- Press releases & announcements inclusion
- Licensed use of Rise As One branding
- Category exclusivity in designated territories
- Logo in anthem music video and promo materials
- Brand integration in content series
- Digital amplification across 100M+ reach network
- Co-marketing with participating artists
- Behind-the-scenes content access
- Branded activation zones at 5 camps
- VIP hospitality – 8 tickets per World Cup match day
- Peace Trophy Tour participation
- Exclusive category rights across ALL territories
- Co-branded anthem with logo in official music video
- Logo in Official Sports Jersey gifted to 100+ athletes
- Signage at all World Cup Rise As One venues
- Speaking opportunities across 8 nations
- VIP hospitality – 16 tickets per World Cup match day
- Co-branded youth camps serving 5,000+ youth
- First right of refusal for 2028 Olympics extension
- Peace Trophy Tour: branded speakers to 8 national teams
- Embassy & sports ministry ally partnerships
Rise As One
Unprecedented Scale & Access
Total projected ecosystem reach: 350M–700M cumulative impressions
Integrated Social Ecosystem: Projected to generate ~200M–500M impressions across owned, athlete, and partner channels
Broadcast & Media: ~150M–350M cumulative brand impressions via global broadcast halo, ICC Women's T20 World Cup 2026 in England
Elite Ambassador Network: Final 12 teams with in-person activations, locker room presence and branded gifting
"Your brand doesn't just sponsor an event — you become part of a cultural movement reaching tens of millions across three continents."
Partnership Value
Projected Measurable Exposure
This campaign functions as a PR engine, delivering quantifiable value across multiple channels.
From Lord's 2026 to Los Angeles 2028
The Road Ahead
Strategic Partnerships · Capital Participation · Global Brand Integration
Power of Women · We Are The Hope · 501(c)(3)